Why A Cosmetics Promoter Is More Than Sales

By Anna Carter


The cosmetic industry is at its peak when it comes to sales and worldwide recognition. Once considered a necessity for women going out on the town, is now a movement that knows no class, gender, or income bracket. One person that can take the credit for the diversity in wearing makeup is the cosmetics promoter.

While this may be a new title, they have existed under other titles like fashion photographer, makeup artist, stylist, or even someone who works in publicity. It takes a true visionary to change the mindset of an audience that may only know deep red lips, full eyelashes, and a little pink blush. Additionally, cosmetics not only make a defined face but also have the ability to restore natural beauty.

Before it became common to use social media for promoting anything, people that worked in the beauty and fashion industries would encourage makeup artists to make their subjects look wonderful. That subject could be the popular actress or female recording star, or even a model with exceptional beauty. This person may be known for having a style that others find inspirational.

Beauty mavens will attest to the fact that many styles come back in style every few years, as the cat eye look with dark eyeliner is a good example. There are other makeup trends that appear off and on like heavily lined lips or neutral colors, which return with maybe a slight change in application or formula. However, when experimental products begin to emerge, more users often feel inclined to jump on board.

Like men who wear makeup on and off the stage. While it gained some popularity in the early eighteenth century, men wore makeup to cover imperfections related to age and sun damage. Then in the 1980s, the cycle started again with British recording acts like Culture Club and Duran Duran. The image promoted back then was both glamorous and eclectic. Though some would call this period the precursor to gender bending in pop culture, it did lead to more people expressing their true selves with makeup.

While some felt the freedom to experiment with colors, two beauty innovations were in the making. Corrective makeup that gave a natural look and natural multiuse powders were promoted by clerks who worked the makeup counter, as well as advertisement showing the real results. As a result, concealers and foundations made to cover scars and discoloration grew faster than cosmetics made from finely ground minerals.

Users began to realize that they could achieve look that showed their true beauty. Instead of wearing heavy makeup to hide, they could celebrate their features while flaws were camouflaged, The same applied to those with sensitive skin that found more comfort in using mineral based products.

Promoting cosmetics can be done in a number of ways but knowing the audience is key. While some still like to see how a product looks on camera before buying, a nice presentation helps. Sometimes, a simple testimonial can drive sales just as fast as an agency ad campaign using a model or famous person.




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